Comprehensive Go-To-Market Launch Checklist

About this resource

This comprehensive go-to-market launch checklist helps consumer product companies in India launch new brands, products, or line extensions with clarity and confidence. It provides a structured approach to ensure that all elements of a launch are executed on time, at the right standard, and with clear ownership, resulting in 15-25% reduction in launch failures and 10-20% improvement in time-to-market.

What's included

• GTM framework, launch stages, ownership model — comprehensive guide
• Pre-launch checklist — T-12 to T-9 weeks — strategy and foundation
• Launch week checklist — T-0 — execution with intensity
• Post-launch checklist — Week 1 to Month 12 — iterate, optimise, scale
• Channel-specific launch checklists — kirana, modern trade, D2C, quick commerce, Amazon
• GTM KPI dashboard — 40+ launch metrics across all tracks
• MECE issue tree — GTM launch failures — root cause analysis

Contents preview

• How to Use This Checklist
• GTM Strategy Foundation
• Pre-Launch Checklist — T-12 to T-9 Weeks
• Launch Week Checklist — T-0
• Post-Launch Checklist — Week 1 to Week 4
• Channel-Specific Launch Checklists
• GTM KPI Dashboard
• MECE Issue Tree — GTM Launch Failures