E‑Commerce Launch Checklist

About this resource

Stop paying agencies ₹5–10 lakh to set up what you can do yourself with the right guidance. This comprehensive checklist covers every decision point in your e-commerce launch — from choosing between Shopify, WooCommerce, and Meesho to setting up your first ad campaign and fulfiling your first 100 orders.

What's included

• 200-point launch checklist (Excel)
• Platform comparison matrix
• Tech stack decision framework
• First 30 days launch calendar
• Category page copywriting guide
• Return policy template (India-compliant)

Contents preview

• Phase 1: Platform selection and setup
• Phase 2: Product catalogue and content
• Phase 3: Payment, shipping, and returns
• Phase 4: Marketing and acquisition
• Phase 5: First orders and fulfilment