ADKAR Change Model
Reference model
The model emphasizes the importance of individual transitions in the change process.
About this model
The ADKAR model is a goal-oriented change management model that guides individual and organizational change.
Originator not stated.
How to read it
- Focus on each of the five outcomes in sequence: Awareness, Desire, Knowledge, Ability, Reinforcement.
- Evaluate the current state of each outcome to identify areas needing improvement.
What this does
Guides organizations through change by focusing on five key outcomes for successful change management: Awareness, Desire, Knowledge, Ability, and Reinforcement.
When to use it
Use it when implementing a significant change initiative that requires employee buy-in and behavior modification.
Not when: Do not use it when the change is minor or when there is no need for employee engagement.
What happens next
Consider using a stakeholder analysis tool to identify key influencers in the change process.
Golden thread
Builds on ←
- Stakeholder analysis
- Change readiness assessment
Feeds into →
- Change management plan
Use this tool, free
Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.
Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.