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Design Thinking

Problem solvingCreative: empathy and perspective

Reference model

Design Thinking ProcessA cycle of 5 steps that repeats: 1, Empathize; 2, Define; 3, Ideate; 4, Prototype; 5, Test; after the last step the cycle returns to the first.EmpathizeUnderstand the user's needsand experiences.1DefineClearly articulate theproblem you are tryi…2IdeateGenerate a range of ideasand solutions.3PrototypeCreate simple versions ofthe solutions.4TestGather feedback and refinethe solutions.5

Design Thinking emphasizes empathy, ideation, and experimentation.

About this model

A human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.

Originator not stated.

How to read it

  • Focus on user needs to drive innovation.
  • Iterate solutions through prototyping and testing.

What this does

Facilitates innovative problem-solving by focusing on understanding user needs and iterating solutions through prototyping and testing.

When to use it

Use it when tackling complex problems that require creative solutions and a deep understanding of user perspectives.

Not when: Do not use it when the problem is straightforward or when quick, data-driven decisions are needed without user input.

What happens next

Conduct user interviews to gather insights and refine ideas.

Golden thread

Builds on ←

  • User research
  • Problem statement

Feeds into →

  • Implementation plan

Use this tool, free

Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.

Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.