Stakeholder Map (Power and Interest)
Reference model
Power and interest help determine the level of engagement required for each stakeholder.
About this model
A two-dimensional matrix that plots stakeholders according to their power and interest levels, guiding engagement strategies.
Originator not stated.
How to read it
- Identify stakeholders and place them on the map based on their power and interest levels.
- Focus on high power, high interest stakeholders for active engagement.
What this does
Identifies and categorizes stakeholders based on their level of power and interest in a project, helping to prioritize engagement strategies.
When to use it
Use it when planning a project to understand who needs to be engaged and how to manage their expectations effectively.
Not when: Do not use it when stakeholders are not clearly defined or when their influence is not relevant to the project's success.
What happens next
Develop a communication plan tailored to each stakeholder group.
Golden thread
Builds on ←
- Stakeholder identification
- Project scope definition
Feeds into →
- Engagement strategy
- Communication plan
Use this tool, free
Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.
Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.