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Communication Plan

Change ManagementProgramme and change

Reference model

Communication Plan ComponentsA canvas of 10 boxes laid out on a grid of 3 columns and 4 rows: Stakeholder, Objectives, Key Messages, Channels, Timing, Responsibility, Feedback Mechanism, Evaluation, Adjustments, Stakeholder Engagement.StakeholderWho needs to be informed?ObjectivesWhat do we want to achieve?Key MessagesWhat are the main points toconvey?ChannelsHow will we communicate?TimingWhen will communication occur?ResponsibilityWho is responsible forcommunication?Feedback MechanismHow will we gather feedback?EvaluationHow will we assess effectiveness?AdjustmentsHow will we adapt the plan?Stakeholder EngagementHow will we engage stakeholders?

A structured approach to ensure effective communication during change.

About this model

A communication plan outlines the strategy for communicating changes, including objectives, key messages, target audiences, and channels.

Originator not stated.

How to read it

  • Identify key stakeholders and their needs.
  • Outline the communication objectives and methods.

What this does

Creates a structured approach to communicate changes to stakeholders, ensuring everyone is informed and engaged throughout the change process.

When to use it

Use it when implementing a significant change that affects multiple stakeholders and requires clear communication to ensure buy-in and understanding.

Not when: Do not use it when the change is minor or affects only a small group, where informal communication methods are sufficient.

What happens next

Develop the detailed messaging and channels for each stakeholder group based on this plan.

Golden thread

Builds on ←

  • Stakeholder Analysis
  • Change Impact Assessment

Feeds into →

  • Change Management Strategy

Use this tool, free

Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.

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Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.