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OGSM

L6StrategyOperating modelgovernanceStages 2 to 4

Reference model

The OGSM one-page planFour columns read left to right: Objective, a single inspiring statement of direction; Goals, results with a number and a date; Strategies, the choices of how to reach the goals, each linked to a goal; and Measures, each with a target and one owner. A note says every goal needs a strategy and every strategy a measure, a target and an owner, on one page.OObjectiveWhere are we going?GGoalsWhat results show we arrived?SStrategiesHow will we get there?MMeasuresIs it working?One inspiringstatement ofdirection —not a numberGoal 1A number and a dateRevenueGoal 2A number and a dateProfitGoal 3A number and a dateCustomerStrategy 1A choice of howMeasure 1and its target,with one ownerStrategy 2A choice of howMeasure 2and its target,with one ownerStrategy 3A choice of howMeasure 3and its target,with one ownerStrategy 4A choice of howMeasure 4and its target,with one ownerEvery goal needs a strategy; every strategy a measure, a target and one owner. Keep it to one page.

Objective, Goals, Strategies and Measures read left to right: each column answers the one before it.

About this model

OGSM puts the whole plan on one page: an Objective that says where the business is going, the Goals that make it measurable, the Strategies that say how, and the Measures that show each strategy is working. Everyone can see how their work supports the objective.

The OGSM planning method — a one-page descendant of Management by Objectives and Japanese hoshin kanri, widely used in consumer-goods companies · Late 20th century

How to read it

  • Write one Objective: an inspiring statement of what the business is trying to become or achieve this year, not a number.
  • Give it three to five Goals with a number and a date, then the Strategies — how the business will reach each goal — and a Measure and target for every strategy.
  • Check the chain: every goal has a strategy, every strategy a measure, target and owner, and the whole thing fits on one page.

What this does

Cascades Objectives, Goals, Strategies and Measures into one page everyone can hold themselves to.

When to use it

Early Growth through Growth/Scale, as an annual planning ritual.

What happens next

Strategies decompose into functional OKRs (L9).

Golden thread

Builds on ←

  • bsc

Feeds into →

  • okrs

Framework library: Governance and KPIs (layer L6), lifecycle stages 2 to 4.

Use this tool, free

Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.

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Hand-built by Eccellere and reviewed by Eccellere on 02/11/2026. Guidance, not advice: apply your own judgement.