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Stakeholder Analysis

Decision ModelsDecision making

Reference model

Stakeholder Influence vs InterestA two-by-two grid. The horizontal axis is Interest, from Low to High. The vertical axis is Influence, from Low to High. The four quadrants are top left: Manage Closely; top right: Keep Informed; bottom left: Monitor; bottom right: Minimal Effort.Manage CloselyHigh influence, high intereststakeholders. Engage them actively.Do firstKeep InformedLow influence, high intereststakeholders. Keep them updated.InformMonitorHigh influence, low intereststakeholders. Monitor their needs.WatchMinimal EffortLow influence, low intereststakeholders. Minimal engagementrequired.MinimalLowHighINTERESTLowHighINFLUENCE

Stakeholder influence and interest matrix.

About this model

A method to categorize stakeholders by their influence and interest, allowing for better management of their expectations and involvement.

Originator not stated.

How to read it

  • Focus on high influence and high interest stakeholders first.
  • Ensure low influence, low interest stakeholders are monitored but not over-engaged.

What this does

Identifies and prioritizes stakeholders based on their influence and interest in a project, helping to tailor engagement strategies effectively.

When to use it

Use it when starting a project to ensure that all relevant stakeholders are considered and engaged appropriately.

Not when: Do not use it when the project is small and has few stakeholders, or when stakeholder dynamics are already well understood.

What happens next

Develop a stakeholder engagement plan based on the analysis results.

Golden thread

Builds on ←

  • Project charter
  • Stakeholder list

Feeds into →

  • Stakeholder engagement plan

Use this tool, free

Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.

Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.