Customer Segmentation
Reference model
Segmentation helps in understanding diverse customer profiles for better engagement.
About this model
A method for dividing a customer base into distinct groups based on shared characteristics, behaviors, or needs.
Originator not stated.
How to read it
- Look for distinct patterns in customer data that suggest different needs.
- Evaluate the potential value of each segment to prioritize marketing efforts.
What this does
Identifies distinct groups within a customer base to tailor marketing strategies and improve customer engagement.
When to use it
Use it when you need to understand different customer needs and behaviors to enhance targeting and personalization.
Not when: Do not use it when your customer base is too small to warrant segmentation or when all customers have similar needs.
What happens next
Develop targeted marketing strategies for each segment identified.
Golden thread
Builds on ←
- Customer data analysis
- Market research
Feeds into →
- Targeted marketing strategies
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Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.