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Role Storming

Problem solvingCreative: idea generation

Reference model

Role Storming ProcessA cycle of 4 steps that repeats: 1, Define the problem; 2, Assign roles; 3, Generate ideas; 4, Discuss and refine; after the last step the cycle returns to the first.Define the problemClarify the issue to beaddressed.1Assign rolesDistribute roles toparticipants.2Generate ideasEncourage idea generationfrom each role.3Discuss and refineShare and improve ideas asa group.4

Participants take on roles to stimulate creative thinking and idea generation.

About this model

A creative brainstorming technique where participants adopt different personas to generate ideas from various viewpoints.

Originator not stated.

How to read it

  • Focus on the roles assigned to each participant.
  • Encourage participants to think freely and creatively from their assigned perspectives.

What this does

Generates creative ideas by having participants assume different roles, encouraging diverse perspectives and innovative solutions.

When to use it

Use it when a team needs fresh ideas and perspectives on a problem, especially when traditional brainstorming has stalled.

Not when: Do not use it when the team lacks clarity on the problem or when roles are not relevant to the challenge at hand.

What happens next

Consider using the ideas generated to create a prioritization matrix for implementation.

Golden thread

Builds on ←

  • Problem statement
  • Brainstorming session

Feeds into →

  • Action plan

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Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.