Digital Business Case
Reference model
A digital business case articulates the value and feasibility of a proposed digital initiative.
About this model
A comprehensive document that outlines the rationale for a digital investment, including financial and strategic considerations.
Originator not stated.
How to read it
- Focus on the clarity of the problem statement and the proposed solution.
- Ensure that the financial projections are realistic and backed by data.
What this does
Creates a structured argument for investing in a digital initiative, outlining the expected benefits, costs, and risks.
When to use it
Use it when you need to justify the investment in a digital project to stakeholders and decision-makers.
Not when: Do not use it when the project is too small to warrant detailed analysis or when the benefits are purely speculative.
What happens next
Present the business case to stakeholders for approval.
Golden thread
Builds on ←
- Market Analysis
- Stakeholder Analysis
Feeds into →
- Project Implementation Plan
Use this tool, free
Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.
Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.