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Lateral Thinking

Problem solvingCreative: idea generation

Reference model

Lateral Thinking ProcessA cycle of 6 steps that repeats: 1, Identify the Problem; 2, Challenge Assumptions; 3, Generate Ideas; 4, Evaluate Ideas; 5, Implement Solutions; 6, Reflect and Iterate; after the last step the cycle returns to the first.Identify the ProblemClearly define thechallenge to address.1Challenge AssumptionsQuestion existing beliefsand norms.2Generate IdeasBrainstorm a wide range ofunconventional s…3Evaluate IdeasAssess the feasibility ofthe generated ide…4Implement SolutionsPut the most promisingideas into action.5Reflect and IterateReview outcomes and refineapproaches.6

Lateral thinking promotes innovative solutions by breaking away from traditional thought patterns.

About this model

A method developed by Edward de Bono in the 1960s to foster creative thinking by encouraging individuals to think outside the box.

Originator not stated.

How to read it

  • Focus on generating a wide range of ideas without immediate judgment.
  • Encourage team members to build on each other's thoughts to foster collaboration.

What this does

Encourages unconventional approaches to problem-solving by challenging assumptions and exploring alternative perspectives.

When to use it

Use it when traditional thinking has failed to yield solutions, and creativity is needed to break through mental blocks.

Not when: Do not use it when the problem requires strict logical reasoning or when time constraints demand immediate, practical solutions.

What happens next

Consider using brainstorming or mind mapping to further develop the ideas generated.

Golden thread

Builds on ←

  • Problem statement
  • Creative brainstorming

Feeds into →

  • Implementation plan

Use this tool, free

Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.

Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.