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SCAMPER

Problem solvingCreative: idea generation

Reference model

SCAMPER TechniqueA canvas of 7 boxes laid out on a grid of 2 columns and 4 rows: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse.SubstituteWhat can be replaced?CombineWhat can be merged?AdaptWhat can be adjusted?ModifyWhat can be changed?Put to another useWhat else can it do?EliminateWhat can be removed?ReverseWhat can be flipped?

SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse.

About this model

A creative thinking technique that encourages idea generation through seven specific prompts.

Originator not stated.

How to read it

  • Each letter of SCAMPER represents a different prompt to inspire creativity.
  • Use these prompts to explore new angles on a problem or product.

What this does

Helps teams generate creative ideas by prompting them to think about a product or problem in different ways.

When to use it

Use it when you need to brainstorm new ideas or improve existing ones by considering various perspectives.

Not when: Do not use it when the problem is well-defined and requires a straightforward solution without creativity.

What happens next

Consider using a mind mapping tool to organize the generated ideas.

Golden thread

Builds on ←

  • Problem statement
  • Brainstorming

Feeds into →

  • Idea prioritisation matrix
  • Mind mapping

Use this tool, free

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Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.