Focus Group Discussions
Reference model
Focus groups provide rich qualitative data through interactive discussions.
About this model
A qualitative research method that gathers insights through guided discussions with a group of participants.
Originator not stated.
How to read it
- Look for recurring themes and insights from participants.
- Identify divergent opinions and perspectives that may inform decision-making.
What this does
Facilitates in-depth discussions among a diverse group of participants to gather insights, opinions, and perspectives on a specific topic or issue.
When to use it
Use it when you need to explore complex issues, gather qualitative data, or understand the attitudes and perceptions of a target audience.
Not when: Do not use it when you require quantitative data or when the topic is too sensitive for open discussion.
What happens next
Analyze the findings and develop actionable insights based on the group discussions.
Golden thread
Builds on ←
- Problem statement
- Stakeholder analysis
Feeds into →
- Action plan
Use this tool, free
Sign in to open the worksheet. Your work saves as you type, the AI can draft the parts you have not filled in, and you finish with an analysis and a 30/60/90-day action plan.
Drafted with AI and reviewed by Eccellere on 04/11/2026. Guidance, not advice: apply your own judgement.